what is a



HyperModels empower A-list talent and A-list brands with a digital asset that enables them to maximize their value in the world of virtual appearances and virtual commerce.

hyper performance

The HyperModel is ready to perform in ways you never knew possible. Connect with the largest growing audience of todays fans and future generations in immersive entertainment.

hyper difference

The HyperModel is a bespoke one-of-a-kind digital asset engineered from Talent's exclusive digital DNA. Hyperreal's proprietary 'Fluid' technology evolves the HyperModel over time.

invitation only

The HyperModel is the key to exclusive membership on the platform where past, present and future Icons are controlling the next generation of entertainment on the Metaverse.


Make a Statement in the Metaverse


The future of Metaverse entertainment for Creators is the


“Madison Beer is raising the bar of what’s possible in a virtual concert performance and we couldn’t be more excited. With this cutting-edge collaboration of music and technology, Madison has brought her innovative vision to life in a unique way while taking it to new heights. This is another example of Epic’s commitment to empower our artists with groundbreaking opportunities to expand their creative options and engage fans through immersive experiences.”

Sylvia Rhone

Chairwoman and CEO

Epic Records

“New technologies only become real for consumers through groundbreaking performances like this one. Madison Beer is one of the most exciting young performers today, and her willingness to disrupt is a glimpse into the future of creativity and engagement in music. As interactive performances continue to evolve, Madison Beer and Sony will stand as a milestone in the development of new, immersive experiences for consumers, powered by Verizon.”

Erin McPherson 

Head of Consumer Content and Partnerships


“Virtual Concerts utilizing video game engines are the new venue to transform how music artists are now able to connect to over 2 billion gamers."


Remington Scott

CEO and Chief Architect


“The process of putting this performance together is like nothing I’ve ever done before. I love creating visuals, so it was really exciting for me to get involved in the process and make something special for my fans."


Madison Beer

Epic Recording Artist

“This is a forward-looking, incredibly lifelike experience that brings a new dimension to Madison’s artistry and highlights the capabilities of these innovative formats which bring fans closer to the music than ever before.”

Dennis Kooker

President, Global Digital Business and U.S. Sales 

Sony Music Entertainment

“We were able to take the latest technology, push it to the Max [and] deliver an element of realism not only [with] Madison, the venue she performed, in the great Sony Hall and the effects, but then layer some fantastical elements...

...To be able to use technology to take that experience a little bit further but without losing the intimacy in the realism of performance was one of the magical things that happened here.”

Brad Spahr

Head of Sony Immersive Music Studios

Creation. Deployment. Monetization.

Protection. Digital Rights Management. Technology Upgrades. Archive.

Hyperreal is the single source for servicing our clients with HyperModels




The HyperModel service includes design, development, maintenance, protections and upgrades for our clients.