Illustration purposes only
METAVERSE COMMERCIALS
INTERACTIVE LIVING ADVERTISEMENTS
The next evolution of advertisements
What if advertisements are alive?
What if commercials could live beyond time in a metaverse world of unlimited actions and possibilities?
Always on and always engaging.
Imagine branding with the most recognized celebrity talent in which they are alive and interactive 24 hours a day, seven days a week, engaging with their fans while interacting with brands and products.
Introducing a new product offering from HYPERREAL® - the HYPER AD.
The HYPER AD is an innovative interactive commercial platform designed to become the centerpiece of Metaverse marketing.
THE METAVERSE AND WEB 3 ARE CHANGING THE WAY WE ENGAGE AND MARKET.
The 2D Internet we are all presently using will be replaced by a 3D fully dimensionalized immersive synthetic Internet.
The metaverse will change how we learn, how we earn our livings, how we connect to one another, and how we market and brand, just like the emergence of the 2D Internet did in 1995
This is a great picture.
You know what would make it better?
It be cool if Leo Messi could do more than just stare into space. He is one of the most dynamic athletes in the universe. So why not bring that energy to life in the Metaverse?
What if he could get up, kick the ball, practice that guitar, drink a Pepsi, walk to the other side of the room and check his iPhone, try on his new Adidas kicks, react to some internet memes, etc.
Next he leaves his room and gets into his Mercedes to drive to the Hard Rock destination of YOUR choice.
For illustration purposes only
NO VR GLASSES
ANYONE CAN OPEN A WEB BROWER AND EXPERIENCE WHAT MESSI WILL DO NEXT
HYPERREAL's Web3 HYPERDREAM platform adds even more value- those who have purchased branded items and have the appropriate NFT can shift beyond watching to actually communicating with Messi.
NFT holders can cooperate with Messi's HyperModel avatar, interacting with him and requesting him to do things.
What kind of things will Messi do?
How will he respond?
For illustration purposes only
ELEGANTLY SIMPLE
AN INTERACTIVE MARKETING PLATFORM THAT WILL DEFINE HOW COMMERCIALS ARE EXPERIENCED IN THE METAVERSE
TALENT OWNED
The technology platform that builds IP value.
BRANDED
New economies for agency's and talent.
INTERACTIVE
Powered by fan community and engagement.
The HYPER AD economy powers talent's personalized HYPERSPACE metaverse portal which stars their interactive digital double HYPERMODEL avatar.
This is how all the pieces of the puzzle connect and work together seamlessly to provide a future facing metaverse talent economy while building brand awareness, expansion and engagement.
INSPIRATION
"Subservient Chicken" was a viral website for Burger King that garnered over one billion hits. Anyone could go to the website and type in a command, which would prompt pre-built clips in which the chicken responded.
Marshmello recently performed an interactive narrative story that was streamed to 12 countries where viewers could tell him what to do. The event was a commercial by Coca Cola Creations.
Here is a short overview link
IKEA Japan has a video wall that features virtual influencer, Imma, living inside an IKEA show room. Bystanders can watch, but not interact, with hours of content that has been created showing her perform daily chores, exercises, food prep, putting together IKEA furniture and painting it, then posting on instagram, etc.
Here is video link
Taobao Live is a platform for live streaming influencers with infrastructure for purchasing and e-commerce.
This can be emulated with synthetic persistent humans.
Utilizing interactive video game technology providing high fidelity real-time rendering and the ability to blend hyperrealistic motion capture, we can showcase the HyperModel on a high end server that can be controlled in a curated interactive manner.
For baseline reference, this is an actual metaverse commercial.
This is a Wendy's commercial that HYPERREAL DID NOT PRODUCE.
WE CAN DO BETTER.
In 2021 Hyperreal and Pepsico collaborated on a concept for a metaverse commercial: all digital products, people and environments for dimensionalized 3D distribution.
Below is the result
List of Major Brands in Web3
(with project links)
Adidas https://lnkd.in/e6YAa3fv
Starbucks https://lnkd.in/e9FxsZ5B
Tiffany & Co https://nft.tiffany.com
Louis Vuttion https://lnkd.in/epsJWZCc
Hennessey (LVMH) https://lnkd.in/evFSq_zf
Nike https://lnkd.in/ejcAHPR4
Puma https://lnkd.in/ez7GhnyM
Nivea https://lnkd.in/eVZQSHqu
Trix (Nestle) https://lnkd.in/eEdtNAUG
Porsche (VW Group) https://nft.porsche.com
Rimowa https://lnkd.in/eCQNGzm3
Pepsi https://lnkd.in/e2gq4geM
Hublot (LVMH) https://lnkd.in/eAJ-DhHD
Panerai https://lnkd.in/eMxcpdgV
Tag Heuer https://lnkd.in/eAv-6ZpN
Timex https://lnkd.in/evFYmwxb
Jacob & Co. https://jacobandco.com/nft
IWC https://nft.iwc.com
McDonalds https://lnkd.in/eTg4c5cZ
KFC https://lnkd.in/eDvmb6rw
Disney https://lnkd.in/efAHFSRs
Netflix https://lnkd.in/ebNqRUga
H&M https://lnkd.in/eU8YiH9x
Gucci (Kering) https://lnkd.in/estudKCw
Philipp Plein https://lnkd.in/efn8QEKg
Dolce & Gabbana https://lnkd.in/embgKiNj
Prada https://lnkd.in/euK6iqKy
Yves Saint Laurent Beauté (L’Oréal) https://lnkd.in/e567h8eu
Ralph Lauren https://lnkd.in/etm5N2ge
Hugo Boss https://lnkd.in/eB4-gW-B
Burberry https://lnkd.in/ewshTs5x
Hermes https://lnkd.in/e97uxyWB
Givenchy (LVMH) https://nft.givenchy.com/
Marc Jacobs (LVMH) https://lnkd.in/es5Qtzk2
Lacoste https://undw3.lacoste.com/
Zara https://lnkd.in/enDpmW2q
Heineken https://lnkd.in/eyQX9x8X
Red Bull https://lnkd.in/eWM7Urkt
Jack Danielshttps://lnkd.in/eFT2M758
Cartier https://nftcartier.online/
Estée Lauder https://lnkd.in/eyNpCt8b
Balmain https://lnkd.in/eb8aSvzc
GAP https://nft.gap.com/
L’Oréal https://lnkd.in/egFnCZfD
Ray-Ban https://lnkd.in/ebCgvJif
Hello Kitty https://lnkd.in/ey44MMjF
Hyundai Motor https://lnkd.in/e464kjFy
BMW https://lnkd.in/eqa3x2Pe
Skoda (VW Group) https://lnkd.in/eFVFJRQ8
Audi (VW Group) https://lnkd.in/ez_qQVVw
Lamborghini (VW Group) https://lnkd.in/eq2dTM_Z
Nissan https://lnkd.in/eRfhtfMF
Ford https://lnkd.in/eXJZc7vK
Youtube https://lnkd.in/e_nz8Nz7
Mastercard https://lnkd.in/ezmBT4-Q
Visa https://lnkd.in/epPYXn5z
Time Magazine https://nft.time.com/
Budweiser (AB InBev) https://nft.budweiser.com/
Bud Light (AB InBev) https://lnkd.in/ezBmK9_g
Australian Open https://lnkd.in/e-nj_jUZ
McLaren https://nft.mclaren.com/
NFL https://nflallday.com/
NBA https://nbatopshot.com/
New York Knicks https://nyknft.com/
Charles & Keith https://lnkd.in/e7ZRH5Me
LimeWire https://limewire.com/
Instagram https://lnkd.in/ei9Crt4v
(non exhaustive)
At least 1/3 of Interbrand’s top 100 global brands have already entered Web3.