THE NEXT NEW THING
ALTA B
SYNTHETIC POP STAR
Hyperreal® created uber-producer Simon Fuller's newest music star
55M+ people have watched her perform and she is entirely synthetic
In collaboration with uber-producer Simon Fuller (American Idol, Spice Girls), Hyperreal® created Alta B, who achieved unprecedented mainstream success as a virtual music artist while maintaining an authentic connection with fans.
Her debut single, "Jump," with Now United, reached 50M+ YouTube views in just 3 weeks. It ranked #6 on VEVO's global Top 10 music videos of the year - dramatically outperforming all other virtual music artists, including recent Korean debuts like MAVE (25M+ views in 7 months) and Lil Miquela (4M+ YouTube views).
This innovation goes beyond traditional virtual performers by creating a dynamic digital identity that can engage with fans in real-time across multiple platforms - Alta B proves that synthetic artists can build genuine fan connections and cultural impact when backed by top-tier creative vision.
This record-breaking achievement showcases Hyperreal's unparalleled ability to create virtual artists that achieve genuine mainstream success and cultural impact within the virtual entertainment space. It establishes a new entertainment category where artificial and authentic seamlessly merge, paving the way for a new generation of digital performers who can exist simultaneously across all platforms while maintaining consistent character and engagement.